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Inform, Inspire, Encourage: A guide to producing effective HIV and AIDS materials |
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A new guide from ActionAid synthesises experience in Africa around production, distribution and use of HIV and AIDS information and communication materials. Inform, Inspire, Encourage: A guide to producing effective HIV/AIDS materials explores what users want, need and find useful, or less useful, from materials. People planning HIV and AIDS communication work will find the guide helpful. Poverty is a key constraint to people engaging with existing HIV and AIDS messages and the guide stresses that materials need to address people's reality if they are going to make a difference. ActionAid's experience and a review of the 'Strategies of Hope' series of books, videos and training materials (including Stepping Stones) form the basis for the guide. The limitations of information for promoting attitudes and behaviour change are explored in the guide, while stressing the continued need for effective resources that are useable and relevant. Criteria for useful information resources on HIV and AIDS are given. Research found that materials developed in one context are not easily transferable to other contexts, raising challenges for those aiming to produce generic materials on HIV and AIDS for widespread use. It is vital to make information materials culturally appropriate, relevant and to develop them in a participative way. Producing materials in local languages, targeting specific audiences, and using a range of media and methods that are low cost or free are all recommended by the guide. Users of materials prioritise their need for large quantities of materials and wide distribution over the high quality that producers of materials usually emphasise. What constitutes "good" information varies over time, as do user needs. The guide shows that it is vital to build feedback and learning into the process of developing and re-developing materials. Read the full guide: For more information contact Linnea Renton LRenton@actionaid.org.uk See also:
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Inform, Inspire, Encourage: A guide to producing effective HIV/AIDS materials