Supporting HIV and AIDS Radio

See also

Supporting HIV and AIDS communication Broadcasting: Full report
PDF 370 KB
Word file 250 KB

Links

OneWorld Radio

What does it take to facilitate radio programming on HIV and AIDS that is relevant and reliable? This was the main question discussed by 12 participants at a OneWorld Radio/Exchange brainstorming meeting in London on 11 June 2004.

The session brought together broadcasters, health researchers and information providers, Internet portal managers, NGOs, information and knowledge managers, donors and communicators to exchange experience and explore the potential for closer collaboration.

The full report (PDF 380 KB) highlights some of the dialogue.

Key points

• Repackaging information so it is relevant to local audiences makes HIV and AIDS radio broadcasting effective.
• Audiences can best be engaged in and interact with radio broadcasting when it links with broader communication strategies around HIV and AIDS.
• Finding out more about what works for audiences, and what doesn’t, in different kinds of HIV and AIDS broadcasting needs some research. The research needs to engage and inform both broadcasters and development communicators.
• Broadcasters working at local level would benefit from being able to tap into existing projects and networks – National AIDS Councils (NACs), Non-governmental organisations (NGOs), government departments, resource centres – that already focus on HIV and AIDS communication.
• Good content could be promoted through a coordinated network that includes broadcasters, NGOs and researchers. The network could support partnership working, training and shared learning.